Spread over the three upper floors of the Kunsthaus, the multifaceted group exhibition That’s the way we do it addresses precisely these highly topical issues. The exhibition includes such prominent artists as John Baldessari, Barbara Kruger, Richard Prince, and Andy Warhol, as well as the world-renowned filmmaker Jean-Luc Godard. The exhibition also gives visitors a chance to discover young artists such as Ei Arakawa, Simon Denny, and Tobias Kaspar, who are exhibiting in Austria for the first time. Andy Warhol’s oeuvre affords a good example of how a work’s status and interpretation can be influenced by the technique employed in the work. In his early paintings on canvas he introduced the technique of mass reproduction silkscreen printing into the sublime arena of art, decisively contributing as one of the most influential twentieth-century artists to an epoch-making change. Subjects and images from pop culture, politics, and business enter these seminal works by means of the very devices with which they are negotiated and reproduced outside of art. Warhol’s strategy, no less simple than effective, consists in not only translating images from one context to another, but in subject choice, cropping, color changes, and the application of one and the same motif to a single canvas.

Featuring Ei Arakawa, John Baldessari, Anne Collier, Simon Denny, Jean-Luc Godard, Wade Guyton, Rachel Harrison, institute for incongruous translation (with Can Altay, Natascha Sadr Haghighian, Ashkan Sepahvand), Tobias Kaspar, Barbara Kruger, Richard Prince, Michael Riedel, Martha Rosler, Nora Schultz, Danh Vo, Kelley Walker, Andy Warhol