TEDxVaduz began as a collaborative project between Simon Denny and Daniel Keller, in direct dialogue with TED, a nonprofit organization that platforms short talks invested in “the power of ideas to change attitudes, lives and ultimately, the world.” Occurring annually since 1990, TED opened up further by licensing its name to third parties who sought to stage “TEDx” conferences under its model all over the world, called “TEDx” events. For this installment, TEDxVaduz, the iconic conference is tied to the country with the highest GDP per capita globally, is one of the few countries with more registered companies than citizens, and is often referred to as a tax haven.

TEDxVaduz was the first officially licensed, independently organized TED event to take place in Liechtenstein, held at the Kunstmuseum Liechtenstein in 2013. It was conceived as a vehicle for the reconsideration of the conference’s cultural implications, particularly at a moment when powerful voices from Silicon Valley – like Balaji Srinivasan, Larry Page and Tim Draper – were calling for new forms of secessionist societies underpinned by tech ideologies. Notions of “Exit” and “offshore”, two hot-button terms from that world, served as the backbone of the conference.

With over 1 billion youtube views, TED has attracted a huge amount of praise, but is not without skeptics; some have criticized it for being too corporate, while others lament it for having a liberal bias. Some argue that TED’s emphasis on simplicity goes too far towards reduction; still, others accuse it of elitism, for only reflecting the viewpoints of technocracy.

These considerations consolidate into physical objects, in the form of a stage, designed by Keller and Denny, which served as the set for the talks. Its backdrop is a word cloud mapping the most-used language from TED talks. For “TEDxVaduz redux” at T293 in Rome, Denny also produced wall-mounted sculptural vitrines – “TEDxVaduz atmospheres” –condensed reconsiderations of each presentation appearing alongside the conference’s successful TEDx application, iced onto a series of cakes.

Artworks